Search has become the number one driver of traffic to websites making search engine optimization (SEO) one of the most important facets of online marketing. Companies without the knowledge or capabilities to manage their SEO themselves have turned to outsourcing SEO. This service, known as SEO reselling, is rising in both popularity and profitability. If you want to know how to be an SEO reseller, you’ll need to become very familiar with search engine guidelines, particularly Google’s webmaster guidelines.
Here’s everything you should know about Google’s guidelines if you want to learn how to be an SEO reseller:
First of all, following Google’s guidelines is important because it affects your page rank and how you appear in search results. If you violate any of the rules, you are also at risk of having your site removed from search results or even shut down.
Make sure you are providing quality content. Google knows when you are just creating a page for SEO rankings and not offering anything of value to online users. Don’t try to “trick” search engines into ranking your page higher just because of keyword use. You need to be creating content with useful and unique information, not overusing irrelevant keywords or redirect links.
Your focus is not only providing new, valuable content but also in creating a positive user experience. This means using proper HTML to make your content easily readable with helpful links (that aren’t spam). Who you link to can impact where you rank in Google results. You also want a website that the user can navigate without any difficulty so they can find what they are looking for.
Lastly, you cannot steal content from other sites, a practice also known as “scraping”. This will automatically disqualify you from showing up in Google searches and, more importantly, copying original content from others is against the law.
By adhering to these rules, you can capitalize on the 100 billion searches being conducted each month worldwide and help marketers solve their number one problem of generating quality leads. You can find the complete list of Google’s webmaster guidelines for SEO here. If you want to learn how to be an SEO reseller, becoming an expert at these guidelines is a must!